Guest speaker, Dr. Ulrike Gretzel will present her research on social media’s role in discussions surrounding the gender and climate change debate, as well as the differences between social media and mainstream media’s discourse on the topic.
Bio: Ulrike Gretzel is an Associate Professor for Marketing at the Institute for Innovation in Business & Social Research, University of Wollongong and Director of the Laboratory for Intelligent Systems in Tourism (LIST). She received her Ph.D. in Communications from the University of Illinois at Urbana-Champaign and holds a Masters degree in International Business from the Vienna University of Economics and Business Administration.
Her research focuses on adoption and use of information technology, and specifically social media. She also studies issues related to information credibility and influence in the context of online media. Her research has been funded by the Australian Research Council, the US National Science Foundation, the US National Endowment for the Humanities, the US National Park Service, TripAdvisor, the Bush Presidential Library and Museum, and a number of national, regional and local tourism organizations in North America, Europe, Australia and Asia.
Associate Prof. Gretzel is the editor of the e-Review of Tourism Research and a board member of the International Federation for Information Technology in Travel & Tourism (IFITT), both aimed at bridging the gap between academia and industry.
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